1. Location Data
We collect precise location data (GPS coordinates and altitude) to provide core app features:
- Showing nearby fells and fell suggestions
- Tracking your walk with a GPS breadcrumb trail during active navigation
- Recording walk statistics (distance, ascent, duration)
Location data is collected only while you are using the app, or in the background during active walk navigation that you have started. You can stop navigation at any time.
Your GPS track data is stored on your device and synced to your private iCloud account. It is never sent to external servers or third parties.
2. Completion & Walk Data
When you log a fell completion, you may provide:
- Date completed
- Personal notes
- Star rating (1–5)
- Weather conditions observed
- Names of walking companions
- Photos from your device photo library
All of this data is stored locally on your device and synced to your private iCloud account via Apple CloudKit. Photos remain in your device photo library — only reference identifiers are stored by the app, not the photos themselves.
3. User Profile
Your profile includes your display name, preferred units (metric/imperial), start date, and optional target completion date. An avatar image may also be stored.
Profile data syncs to your private iCloud account. If you enable social features, a limited public profile (display name, total fells bagged, join date, and avatar) is made visible to users who follow you.
4. Social Features
Social features are entirely optional. If you choose to share completions publicly:
- Your display name, fell name, date completed, notes, rating, and attached photo are visible to your followers
- Other users can find you using a share code that you generate and choose to distribute
- You can unshare individual completions or disable sharing entirely at any time from Settings
Social data is stored in Apple CloudKit’s public database. We do not use contact lists or other discovery methods.
5. Weather Data
The app fetches weather forecasts from Open-Meteo (a third-party weather forecast API). Only geographic coordinates of Lake District fell locations are sent to these services — no personal information is transmitted.
Weather data is cached locally and in a shared CloudKit public cache to reduce API calls for all users.
6. Device Identifier
A vendor device identifier (provided by Apple, unique to this app on your device) may be sent to our rate-limiting service when using optional AI-powered features. This identifier is used solely for rate limiting and is not linked to your identity or stored beyond the current day.
7. iCloud Sync
Your completion data, walk tracks, routes, and profile sync automatically to your private iCloud account using Apple CloudKit. This data is:
- Encrypted in transit and at rest by Apple
- Accessible only to you (private zone data)
- Subject to Apple’s iCloud Terms of Service and Privacy Policy
You can disable iCloud sync in your device’s Settings app under iCloud.
8. What We Do Not Collect
- No third-party analytics or crash reporting SDKs
- No advertising identifiers or ad tracking
- No email addresses, phone numbers, or contact information collected within the app itself (the optional Android waitlist on our website is covered separately in §13)
- No browsing or search history
- No financial or payment information
- No health or fitness data beyond walk statistics
9. Data Retention & Deletion
Your data is retained for as long as you use the app. You can delete individual completions at any time within the app.
To delete all your data, use the Delete Account option in Settings. This permanently removes all your data from both your device and iCloud, including any publicly shared completions and your public profile.
Uninstalling the app removes all local data. iCloud data can be managed through your device’s iCloud storage settings.
10. Children’s Privacy
The Wainwright Companion is not directed at children under 13. We do not knowingly collect personal information from children under 13.
11. Changes to This Policy
We may update this privacy policy from time to time. Changes will be reflected in the app and on this page with an updated date. Continued use of the app after changes constitutes acceptance of the updated policy.
12. Contact
If you have questions about this privacy policy or your data, please contact us at support@wainwrightcompanion.co.uk.
13. QR Landing Page & Android Waitlist
If you scan one of our printed QR codes (found in participating Lake District accommodation) or visit wainwrightcompanion.co.uk/go directly, we log the scan — which property’s code was used, your general platform (iPhone, Android, or desktop), and the time — to understand which locations are useful to walkers. This scan log does not include your name, email, or any other personal information.
If you join the Android waitlist — shown to any visitor not detected as an iPhone or iPad, including desktop visitors — we store the email address (and name, if you provide one) you submit, along with which property’s code you scanned. This is used solely to email you when an Android version of the app becomes available. Submissions are verified with Cloudflare Turnstile, a bot-detection challenge, to prevent spam signups — no personal data is shared with Cloudflare beyond what a normal web request already includes (e.g. your IP address).
You can unsubscribe from the waitlist at any time by emailing support@wainwrightcompanion.co.uk. Waitlist data is stored separately from your in-app account data (if any) and is never used for any purpose beyond the Android launch notification.